Industry: Shipping Supplies
A branding refresh and digital marketing push for immediate and sustained business development.
Understanding their current market position in relation to the competition was vital in guiding the overall marketing strategy. By using SEMrush, Google Search Console and Web Analytics to audit Colt Paper’s visibility and value, improvements in both copywriting and visual aesthetics were addressed then monitored for further refinement and allocation of resources moving forward.
Improvements in all key metrics (organic, CTR, Keyword and Page Rankings, etc.) were achieved within the first days post-launch for coltpaper.com. Timely social media posts, eblasts (Mailchimp) and incremental website improvements enabled customers new ways to find and engage with the brand that is now Colt Paper.