Camden Controls
Industry: Door Hardware
Challenge
Camden required a new catalog to reflect their product offerings and inform customers of their new catalogue, promotions and pricing. The number of variations per product families created an imbalance where too much white space or not enough space would exist.
Strategy
A new master layout was needed. Firstly, all technical information needed to be easy to find and interpret. Secondly, the master layout, or at least elements of it, would need to be used in other forms such as sales sheets, installation manuals, eblasts etc. Thirdly, it should accommodate for multiple languages.
Outcome
The branding initiative has lead to a more cleaner and modern aesthetic within all digital and print assets.
